AI Product
Content Coach: AI Creator Assistant for Scalable Content Production
End-to-end development of an AI creator platform combining strategy, automation, and brand intelligence.
Opportunity
Help creators and internal teams generate more effective, on-brand content while reducing the effort required to create detailed content briefs.
What I did
1. Delivered a working AI product prototype; 2. Generated strong stakeholder buy-in; 3. Established a scalable foundation for future expansion; 4. Positioned AI as a practical workflow solution
Impact
1. Conducted creator and stakeholder research; 2. Defined the product vision and MVP; 3. Designed the AI architecture and knowledge structure; 4. Built automation workflows and prompt systems; 5. Aligned multiple stakeholder groups around the solution
My Role
Product Strategy & Design, UX Research, AI Systems Design, Innovation Consulting
Problem :
Essence creators and internal teams relied on manual briefing processes that were time-consuming, inconsistent, and difficult to scale. The brand needed a way to provide creators with clear, on-brand guidance while maintaining quality and accuracy across content production.
Solution :
Content Coach is an AI creator assistant that transforms product information, campaign goals, and brand guidelines into tailored content ideas, scripts, and creator briefings. The tool combines structured knowledge, automation, and conversational AI to support both creators and internal teams.
Challenge :
The project required balancing the needs of multiple stakeholders while translating complex brand rules, product knowledge, and content requirements into an AI system that could generate useful, reliable, and brand-safe outputs. Scalability and future expansion also had to be considered from day one.
Summary :
Led the end-to-end development of an AI-powered content product, from research and product strategy to system architecture, prompt engineering, automation, and implementation. The result was a working prototype that demonstrated how AI could streamline content creation workflows while ensuring consistency, efficiency, and brand alignment.
More Projects
AI Product
Content Coach: AI Creator Assistant for Scalable Content Production
End-to-end development of an AI creator platform combining strategy, automation, and brand intelligence.
Opportunity
Help creators and internal teams generate more effective, on-brand content while reducing the effort required to create detailed content briefs.
What I did
1. Delivered a working AI product prototype; 2. Generated strong stakeholder buy-in; 3. Established a scalable foundation for future expansion; 4. Positioned AI as a practical workflow solution
Impact
1. Conducted creator and stakeholder research; 2. Defined the product vision and MVP; 3. Designed the AI architecture and knowledge structure; 4. Built automation workflows and prompt systems; 5. Aligned multiple stakeholder groups around the solution
My Role
Product Strategy & Design, UX Research, AI Systems Design, Innovation Consulting
Problem :
Essence creators and internal teams relied on manual briefing processes that were time-consuming, inconsistent, and difficult to scale. The brand needed a way to provide creators with clear, on-brand guidance while maintaining quality and accuracy across content production.
Solution :
Content Coach is an AI creator assistant that transforms product information, campaign goals, and brand guidelines into tailored content ideas, scripts, and creator briefings. The tool combines structured knowledge, automation, and conversational AI to support both creators and internal teams.
Challenge :
The project required balancing the needs of multiple stakeholders while translating complex brand rules, product knowledge, and content requirements into an AI system that could generate useful, reliable, and brand-safe outputs. Scalability and future expansion also had to be considered from day one.
Summary :
Led the end-to-end development of an AI-powered content product, from research and product strategy to system architecture, prompt engineering, automation, and implementation. The result was a working prototype that demonstrated how AI could streamline content creation workflows while ensuring consistency, efficiency, and brand alignment.
More Projects
AI Product
Content Coach: AI Creator Assistant for Scalable Content Production
End-to-end development of an AI creator platform combining strategy, automation, and brand intelligence.
Opportunity
Help creators and internal teams generate more effective, on-brand content while reducing the effort required to create detailed content briefs.
What I did
1. Delivered a working AI product prototype; 2. Generated strong stakeholder buy-in; 3. Established a scalable foundation for future expansion; 4. Positioned AI as a practical workflow solution
Impact
1. Conducted creator and stakeholder research; 2. Defined the product vision and MVP; 3. Designed the AI architecture and knowledge structure; 4. Built automation workflows and prompt systems; 5. Aligned multiple stakeholder groups around the solution
My Role
Product Strategy & Design, UX Research, AI Systems Design, Innovation Consulting
Problem :
Essence creators and internal teams relied on manual briefing processes that were time-consuming, inconsistent, and difficult to scale. The brand needed a way to provide creators with clear, on-brand guidance while maintaining quality and accuracy across content production.
Solution :
Content Coach is an AI creator assistant that transforms product information, campaign goals, and brand guidelines into tailored content ideas, scripts, and creator briefings. The tool combines structured knowledge, automation, and conversational AI to support both creators and internal teams.
Challenge :
The project required balancing the needs of multiple stakeholders while translating complex brand rules, product knowledge, and content requirements into an AI system that could generate useful, reliable, and brand-safe outputs. Scalability and future expansion also had to be considered from day one.
Summary :
Led the end-to-end development of an AI-powered content product, from research and product strategy to system architecture, prompt engineering, automation, and implementation. The result was a working prototype that demonstrated how AI could streamline content creation workflows while ensuring consistency, efficiency, and brand alignment.