About me
ISABELA COSTA
hello, nice to e-meet you! My name is Isabela Costa, I was born and raised in Rio de Janeiro, Brazil but became an adult and have been living in Berlin, Germany for the past 10 years.
I am an extremely curious person, and I love learning new things and exploring new topics. I get to discover so much of myself and the world I live in through being curious and getting hands on the most different topics.
I can't define myself in one or a few words, neither I could give one single title to my professional self. I am the combination of years of multidisciplinary work and study and I feel really glad to be able to create meaning for brands I love and projects I'm passionate about together with different teams all around the world.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in tech
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
My Skills
From human insight to product impact, these skills are the foundation of my work.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.
About me
ISABELA COSTA
hello, nice to e-meet you! My name is Isabela Costa, I was born and raised in Rio de Janeiro, Brazil but became an adult and have been living in Berlin, Germany for the past 10 years.
I am an extremely curious person, and I love learning new things and exploring new topics. I get to discover so much of myself and the world I live in through being curious and getting hands on the most different topics.
I can't define myself in one or a few words, neither I could give one single title to my professional self. I am the combination of years of multidisciplinary work and study and I feel really glad to be able to create meaning for brands I love and projects I'm passionate about together with different teams all around the world.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in tech
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
My Skills
From human insight to product impact, these skills are the foundation of my work.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.
About me
ISABELA COSTA
hello, nice to e-meet you! My name is Isabela Costa, I was born and raised in Rio de Janeiro, Brazil but became an adult and have been living in Berlin, Germany for the past 10 years.
I am an extremely curious person, and I love learning new things and exploring new topics. I get to discover so much of myself and the world I live in through being curious and getting hands on the most different topics.
I can't define myself in one or a few words, neither I could give one single title to my professional self. I am the combination of years of multidisciplinary work and study and I feel really glad to be able to create meaning for brands I love and projects I'm passionate about together with different teams all around the world.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in tech
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
Creative Technologist
DEPT® Agency
2023 - Present
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
UX Designer & Creative Dev
xailabs
2022 - 2023
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Game Developer
Luxoom
2020 - 2021
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
Junior Creative Developer
UFOMAMMOOT
2019 - 2020
My Skills
From human insight to product impact, these skills are the foundation of my work.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
AI Strategy & Adoption
Architect gen-AI roadmaps and prompt frameworks that turn cutting-edge models into business value bridging tech feasibility with C-suite vision.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Human-Centred UX & Interaction Design
Plan and run interviews, map journeys, wireframe flows, run usability tests and iterate prototypes to craft intuitive experiences that drive measurable conversion.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Product Strategy & Leadership
Align vision, metrics and backlogs; run discovery sprints; steer multi-disciplinary teams from concept through pilot to launch and iteration.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Narrative & Brand Storytelling
Translate insights into compelling narratives: decks, workshops, and brand personas that anchor technology in emotion and culture.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.
Trend Research & Foresight
Scan culture, tech signals and market data to surface emerging opportunities, craft scenario maps and prioritise bets for 3-, 5- and 10-year horizons.