AI transformation, strategy and digital experiences

Human-centered innovation through culture & tech

I am an Experience Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences.

Ultimately, I help brands stay relevant with strategy while designing digital products, interfaces, and experiences that connect with real users IRL and in the digital realm.

Happy to chat about tech, culture, and the future!

Selected Projects

Kenna, the AI-powered virtual assistant

AI transformation / Strategy / Branding

Conceived as a digital innovation strategy that showcases a leading cosmetics brand’s forward-thinking spirit while captivating its community, Kenna merges virtual-influencer charm with entertaining digital experiences. I led the end-to-end initiative defining her overall strategy, brand voice, crafting dialog flows, engineering LLM prompts, and validating impact through data-driven community management.
The result: a culturally resonant persona that establishes a scalable blueprint for broader AI integration across content, social, and commerce touchpoints.

Strategic foresight, innovation across product, commerce and community

Strategy / Trend Forecasting / Research / C-suite Presentation

I led foresight engagements that turned fast‑moving Gen Z/Alpha signals into a clear innovation roadmap for a leading cosmetics brand. A horizon scan first mapped 60 emerging youth trends into a lively “Signal Constellation,” sparking cross‑team ideation. Building on that momentum, I steered a futures sprint blending scenarios, Delphi input and opportunity scoring into a C‑suite presentation of four budget‑backed bets now guiding €1.2 M in product, commerce and community investment.

Cooking assistant against foodwaste, an AI chatbot

AI Strategy / AI System Design /
Prompt Engineering / UX

Designed as an on-site cooking companion for a leading Swiss dairy producer, an AI chatbot was created to transform a vast recipe archive into a friendly, conversational assistant. From the initial co-creation workshop through iterative prototyping on our custom LLM platform, I led UX strategy, AI system design, prompt architecture, and success metrics—ensuring every response delivers quick, food-waste-reducing meal ideas while reflecting the brand’s mission and tone of voice.

capabilities in action & recognitions received

Skillset

Strategy

Leadership

Storytelling

UI/UX design

Development

Branding

Recognitions

Deutscher Digital Award
Digital creative excellence in the German-speaking region.
Category: Digital Products & Platforms: Digital Installations / Events (VR/AR): Bronze (2025)

Lovies Award
European Internet excellence in the fields of culture, technology and business.
Category: AI, Web3 & XR: Technical Achievement (2024)

Experience

Creative technologist @ DEPT agency

UX Designer & Creative Developer @ xailabs

Junior Creative Developer @ Luxoom

Conceptualising and executing emerging tech projects in collaboration with global teams. Leading projects and Consulting clients.

Worked developing digital interactive experiences together with a multidisciplinary team of artists, designers, developers and product managers.

Worked multidisciplinary across the disciplines of UX design and creative development to deliver mixed reality projects for different industries.

Berlin, 2020

Berlin, 2023 - Current

Berlin, 2022-2023

Education

B.A. Interaction Design @ CODE University

B.A. Fine Arts @ Federal University of the State of Rio de Janeiro

Class of 2018 - Berlin, Germany

Class of 2013 - Rio de Janeiro, Brazil