Problem
Essence creators and internal teams relied on manual briefing processes that were time-consuming, inconsistent, and difficult to scale. The brand needed a way to provide creators with clear, on-brand guidance while maintaining quality and accuracy across content production.
Opportunity
Help creators and internal teams generate more effective, on-brand content while reducing the effort required to create detailed content briefs.
Solution
Content Coach is an AI creator assistant that transforms product information, campaign goals, and brand guidelines into tailored content ideas, scripts, and creator briefings. The tool combines structured knowledge, automation, and conversational AI to support both creators and internal teams.
Led the end-to-end development of an AI-powered content product, from research and product strategy to system architecture, prompt engineering, automation, and implementation. The result was a working prototype that demonstrated how AI could streamline content creation workflows while ensuring consistency, efficiency, and brand alignment.
Impact
1. Conducted creator and stakeholder research
2. Defined the product vision and MVP
3. Designed the AI architecture and knowledge structure
4. Built automation workflows and prompt systems
5. Aligned multiple stakeholder groups around the solution
